Flaunt Premieres Music Video Directed by Freodom Twins for Ryder Beer’s “One That Got Away”
Flaunt Magazine has premiered the latest music video directed by Freodom Twins, the creative force behind the new visuals for Ryder Beer’s haunting single “One That Got Away.”
With their signature mix of emotional precision and cinematic restraint, Mariel and Marita Gomsrud—known collectively as the Freodom Twins—have crafted a compelling, intimate portrait of love and loss that lingers long after the final frame.
The video, now featured exclusively in Flaunt, offers more than stylized storytelling—it’s a vulnerable window into memory and longing. Scenes unfold with lyrical pacing, natural light, and an editorial sensibility that’s become synonymous with the Freodom Twins’ work. Shot with intention and guided by feeling, the piece showcases the duo’s unique ability to transform music into mood-driven, character-led storytelling.
Their presence in Flaunt marks another milestone in a career rooted in integrity and evolving with intention.
Born in Norway and originally working as models and actresses, Mariel and Marita transitioned behind the camera to take creative control of the stories they wanted to tell. That shift led to the founding of ForLove Productions, their creative studio dedicated to conscious media and art that moves with purpose. Today, they are award-winning directors, writers, and producers known for crafting emotionally intelligent films, commercials, and branded work that prioritizes connection over convention.
In “One That Got Away,” that ethos is fully realized. Rather than leaning into performance or flashy cuts, the Freodom Twins choose to build atmosphere through light, memory, and gesture. The result is a melancholic dreamscape where visuals serve the emotion, not the ego. It’s a restrained, poetic approach that makes space for Ryder Beer’s voice and vulnerability to shine.
Music video directed by Freodom Twins is quickly becoming a calling card for work that fuses authenticity with elevated craft. Their direction reflects a keen editorial eye and a screenwriter’s sense of emotional pacing. Every shot is considered. Every silence has weight.
What distinguishes the Freodom Twins is not just their visual fluency, but their sense of purpose. Their work is driven by a desire to inspire, challenge, and uplift through storytelling. Whether it’s a fashion editorial, a commercial campaign, or a music video like this one, their projects are unified by a belief that art can hold space for change.
In the accompanying Flaunt feature, Beer credits the directors for helping him tap into something honest: “They created a space where I didn’t feel like I had to perform. I could just feel.” That trust—between subject and director—is a foundational part of how the Freodom Twins work. Their sets are often described as collaborative, focused, and intuitive, making room for both precision and spontaneity.
The sisters cite their background in performance as a key influence on how they approach directing. They understand the emotional terrain actors and musicians must navigate—and that sensitivity is evident in every frame. There’s a quiet confidence in their pacing, and a belief that less can often communicate more.
Their style favors natural textures, minimal dialogue, and visual metaphors that speak louder than exposition. In “One That Got Away,” that style is elevated to a soft crescendo, evoking longing without sentimentality, and crafting a visual companion to the song’s restrained heartbreak.
With an expanding body of work across narrative and branded spaces, the Freodom Twins continue to blur the lines between disciplines while staying grounded in their mission: to create thoughtful, resonant stories that reflect the complexity of human experience.
Their presence in Flaunt marks another milestone in a career rooted in integrity and evolving with intention. And with each project, they prove that meaningful work can be visually stunning without sacrificing soul.
Watch the full music video and read the Flaunt Magazine feature here:
👉 Flaunt – Ryder Beer’s “One That Got Away” Music Video Directed by Freodom Twins